MediaFlip

If I ever had a passion for my craft then this is it, and how remarkable it is that http://mediaflip.wordpress.com/ is completing the work I dreamed of doing, breaking barriers and giving voice, I shall keep a keen eye on my namesake, I hope you guys blitz me !

Get over to http://mediaflip.wordpress.com/ and check out the awesome work at mediaflip Africa
Great work guys !

Yes, it's true, parts of the latest Ad campaign by Microsoft were created on a Macintosh using Adobe CS3, this tasty leak was snagged by Flickr user LuisDS .

Anyone who works in this business knows that there are is a mountain of mismatched machinery, software and operating Systems involved in the process of creating advertising material, so in reality, this really should not be a big deal, the TV ads probably had some contact with Autodesk Flame as well, but I really can't help getting a chuckle out of this one.

The strange thing is that we use the services of  continuity people all the time, surely this is a case demanding something similar, work flow integrity. I mean would you  buy a GM build by Ford?

No, there is nothing to be scared of here, Adobe is playing in the pond as usual and talking the talk as you might expect, Adobe's internally distributed video on the Beta integration of RED into Premier http://mbsdirect.com/redone/ does a good job of asking more questions than it answers, it sure caused a stir on both the AVID-L and FCP-L

So much has been, and will continue to be written about RED, but right now I just can't see for the life of me who gives a damn. The camera might be cheap, but from then on you will hemorrhage cash if you follow the RED work flow.

A select few at IBC2008  got a sneak peak at Adobe Systems latest release of CS4.Codename Stonehenge 11.0 was leaked as beta as far back at June

CS3 was an enormous leap ahead for one reason Dynamic link. Personally I mix many tools across  3 OS so Dynamic Link never quite smacked me a happy, but for the closed loop guys DL was a huge leap forward.
Word is, Adobe has OPENED the loop in CS3. I did have quite a few blips getting all apps to talk across servers, apparently this is all solved.

Big news is "RED R3D and AVCHD join Panasonic P2 and Sony XDCAM EX and HD, as camera formats that are supported by Adobe Creative Suite software applications, with no transcoding or rewrapping."

If the spin is true, that means native support for most of the formats we use and need.
As y'all know I'm a hard core Avid guy, but when I'm managing a 30 sec TVC that's shot 1080i50 on a P2 that's begging for a rough cut then onto the geniuses in graphics who are using After Effects, I just cant ignore Adobe CS4

Also, the way Flash is being adopted as the new standard for Web delivery, we better all get familiar with the Phoenix that is Adobe Video

read the press release here

Available from Aeris Solutions

Electronic Paper  is a dynamic new electronic display medium for retail Point-of-Purchase advertising produced with award-winning innovative electronic ink technology. Electronic Paper combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper, to help retailers and marketers captivate customers and enhance brand equity.

The last few days, Ive been busy editing and encoding highlights of the Brisbane Mercedes-Benz Fashion Festival and what a great show it's been. My favorite so far is Day 3 but that might just be because I nailed the audio mix, thanks to Jaala who has worked tirelessly as my under appreciated producer, Jaala has a fine ear, and is also doing some amazing things with pictures and music

Editing again on Avid Media Composer, unfortunately this time using DVCAM tape as source which brought the usual unsatisfactory resolution issues into play. These days I would prefer to be working with DVCPRO 50 as a minimum. 4:2:2 acquisition is mandatory as far as I'm concerned, especially when the finished job will be encoded for web delivery.

This job was encoded to Flash Video using FlixPro with On2 VP6 Codec. With a 4:2:2 originating codec I always get a great result, but as expected, DV artifacts played havoc, and can been seen on occasions as red sparkles, especially visible in dark zones.

Is Brad Schwede the hottest designer in Australia?
Possibly he just might be.

Brad Schwede continues to smash apart the parochial barriers and delivers yet another glorious exhibition of static and Mo-graph work

Graffiti is a passion and it is a passion worth viewing. So much to see, so much to bend.

Brad also creates land art locally,  and has a fair bit to contribute to music as well
Follow Brad Schwede here.

sites: land art | video production | Graffiti | Motion Graphics | Music

OMG, yawn, another online encoding site, BUT WAIT, there's more , not much, but just enough to spark my interest. Media Converter is the latest in a spawn of I/O encoding sites, except this has a spin.

Wow! , I've had a wild month of assessing the latest in CMS back ends and frankly I'm over it.
It started out an investigation into the better blogging tools and ended up frying my brain. Now don't get me wrong, I cut my teeth on SQL but WYSIWYG editors promise so much and deliver so little, I was hoping for so much more re: software writing software.

Oh well, back to code it is grrrrrrr..